Web-Site Suffix .Jobs Is Added In Hope It Is Easier to Find One
A new Web-site suffix could make it easier for people to find corporate job openings.
The nonprofit group that oversees Internet addresses -- the Internet Corporation for Assigned Names and Numbers, or Icann -- approved the suffix ".jobs" earlier this month. Employers can use the suffix to create dedicated job-postings Web sites that end in ".jobs" rather than ".com."
Many employers post openings somewhere on their own Web sites. But the vacancies can be hard to find, forcing job seekers to scour a home page for a link that might take several clicks to lead to a jobs section. The new suffix could eliminate that hassle.
Employers could create a new site ending in ".jobs." For instance, Dell Inc.'s jobs site could be
www.dell.jobs; Walt Disney Co.'s could be
www.disney.jobs. Gary Rubin, chief publishing officer at the Society for Human Resource Management in Alexandria, Va., says the new site addresses will help applicants and employers. In a survey about a year ago, the professional group found that most employers post jobs on their own Web sites and consider the site to be an important recruiting tool. But some of those polled believed the listings were hard to find and confusing for job seekers.
Job listings at corporate Web sites are "all over the place in terms of the address used," Mr. Rubin says. "There are so many dots and backslashes." The Society for Human Resource Management is sponsoring the new suffix.
The new suffix is operated by Employ Media LLC, a Cleveland start-up. The firm plans to start taking applications for site names around June, says Tom Embrescia, chairman and majority owner. He anticipates strong demand. Each employer will have to pay an annual fee, the size of which hasn't been announced but that likely will be less than $100 for the new site name, he says.
"It's a faster, more direct, more consistent way for people who have jobs to offer to communicate that job offering and acquire qualified talent," Mr. Embrescia adds.
Scott Biggerstaff, manager of sourcing strategies for Sprint Corp. in Overland Park, Kan., says a new domain would be an inexpensive way to attract job seekers and would help internal recruiters more easily measure site traffic and job hunters' interest. The telecom concern is discussing using the domain, he says.
Gerry Crispin , a principal of CareerXroads, a recruiting-technology-consulting firm in Kendall Park, N.J., says few companies are aware of the new suffix but that many will be eager to add the new way of reaching job seekers. He expects it will take at least six months before a lot of employers begin posting vacancies at sites with the new suffix because they must register for the domains and develop new sites.
According to Mr. Crispin, roughly 15% of jobs are filled with candidates that apply through corporate Web sites. In recent years, businesses have sought to increase traffic to their corporate sites as a cost-effective alternative to independent job boards. Doing so also takes advantage of highly automated electronic-recruiting systems and controls the content that job seekers see.
The new suffix represents "a big deal for recruiters and a big deal for job seekers," Mr. Crispin says. “ .Jobs ”获准作为网址后缀使用
一个新的网址后缀可能让人们找到公司职位空缺变得更加容易起来。
本月早些时候，管理互联网网址的非盈利性团体互联网域名及规约编号指配组织 (Internet Corporation for Assigned Names and Numbers, 简称 Icann) 批准了 '.jobs' 的使用。雇主可以使用这个后缀来创建专门的刊登招聘信息的网址，这些网址将以 '.jobs' 作为后缀，而不是 '.com' 。
目前许多雇主在它们自己网站的刊登职位空缺信息。但这些空缺很难找到，这迫使求职者必须先搜索主页才能找到链接，这可能需要好几次点击方可达到招聘的页面。新后缀可能消除这种麻烦。
雇主可以创建一个以 '.jobs' 结尾的新网址。比如说，戴尔公司 (Dell Inc.) 的招聘网址可以为
www.dell.jobs ；沃尔特－迪斯尼公司 (Walt Disney Co.) 的的招聘网站可以是
www.disney.jobs 。
Society for Human Resource Management 的出版业务负责人鲁宾 (Gary Rubin) 称，新网址将给求职者和雇主带来帮助。通过一年前的一次调查，这个专业团体发现，大多数雇主将招聘信息刊登在它们自己的网站上，并认为其网站是一个重要的招聘工具。但接受调查的部分公司认为，它们刊登的招聘信息很难让求职者找到，同时令求职者感到困惑。
鲁宾称，从使用的网址来看，公司网站上刊登的招聘信息“到处都是”。“网站地址往往冗长难记。“ Society for Human Resource Management 是新后缀的支持者。
新后缀由总部位于克利夫兰的初创企业 Employ Media LLC 运营。该公司董事长兼所有者 Tom Embrescia 表示，计划于 6 月份左右开始接受新域名的申请。他预计需求将非常强劲。他称，每个雇主都必须为新域名支付一笔年费，具体金额尚未宣布，但可能不到 100 美元。
Embrescia 还表示，对于那些有招聘需求的雇主而言，这是一种更快捷、更直接和更可靠的公开职位空缺并获取合格人才的方式。
电信企业斯普林特公司 (Sprint Corp.) 的招聘战略经理比格斯塔夫 (Scott Biggerstaff) 称，新域名将成为吸引求职者的廉价方式，有助于内部招聘人员更容易地衡量网站流量和求职者的兴趣所在。他说，斯普林特正在就使用新域名展开讨论。
招聘技术咨询公司 CareerXroads 的主管克里斯平 (Gerry Crispin) 称，现在很少有公司知道新后缀，但许多雇主将迫不及待地增加这个接触求职者的新方式。他预计，距离雇主开始在新后缀网址上发布职位空缺信息至少还需要 6 个月的时间，因为它们必须注册新域名并开发新网站。
据克里斯平表示，大约 15% 的职位空缺由通过公司网站申请的求职者填补。近年来，企业开始寻求增加自己公司网站的流量，以此作为替代独立招聘网站的一种节约成本的选择。这样做也充分利用了高度自动化的电子招聘体系的优势并控制了求职者能够看到的内容。
克里斯平称，新后缀对于招聘方和求职者而言都是大事。
