Valley voices find their value
Is it a way for mono-maniacs to grab their 15 minutes of fame, somewhere to hang out between jobs and just shoot the breeze, a tool of the marketing industry or a new business model for the publishing world?
Blogging is turning out to be a malleable art form.
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In the popular imagination, the leading exponents of this new medium are often re-garded as opinionated amateurs, highly idiosyncratic and occasionally deeply knowledgeable; they are driven to write by a passion to broadcast their views to the wider world.
Success, however, is challenging that image. As the online audiences for the most prominent bloggers grow
