Quest for management’s little black dress
Last week, London Fashion Week 2006 saw the city become the temporary centre of the multi-billion dollar global fashion industry. To outsiders, the catwalk shows may seem dazzling and a little be-wildering. What propels the almost constant changes in fashion? Who and what decides what we will be wearing next year?
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Perhaps we should try to understand a little more. All human activities are subject to changing fashions, and business and management are no exception.
We may try to persuade ourselves that management is a rational activity, where managers define problems, assess the options and pick the one that best meets their needs. The reality is otherwise. Just as hemlines go up and down, so there is an ever-fluctuating series of ideas
