Remote control over audiences
?Britain’s most popular soap opera, Coronation Street, is to go interactive from this summer as part of a plan by ITV to expand the reach and appeal of interactive television programme content.
It is the latest example both of the maturing of such programming on mainstream UK television and the extent to which this type of advertising lags others.
广告商不懂电视互动
自今夏开始，英国最热播的肥皂剧《加冕街》（Coronation Street）将成为互动节目，这是英国独立电视台（ITV）一项计划的组成部分，该计划旨在拓展互动电视节目内容的范围和需求。
这是一个最新例证，说明此类互动节目的制作在英国主流电视中已趋于成熟，同时也说明广告类互动节目滞后到什么程度。
