Google considers European retail push
Google is attempting a significant push into the European retail industry with plans to launch a service aimed at giving traditional bricks-and-mortar retailers a base from which to market and sell their goods online.
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The US-based search engine company plans to develop Google Base, a product still in testing, into an online retail platform. The service would give retailers access to the hundreds of millions of Google users.
Nikesh Arora, head of Google’s European arm, said in an interview with the FT that Google wanted companies in retail
