About London Gold Exchange

Since 2001 the London Gold Exchange has evolved into the Digital Gold, Digital Silver and Digital Currency provider of choice for thousands of happy customers worldwide.

Strategically placed with offices around the world, we are ideally positioned to enhance our reputation as the No.1 Digital Currency provider.

Working out of Europe and Asia/Pacific gives us a world wide presence with time zone coverage to enable a 24hour operation.

We have a wealth of knowledge of the industry including ex IBM professionals with years of experience in eCRM and business systems consultancy in the Financial and Retail sectors of the UK. Our experienced staff man two extremely busy offices where customer satisfaction and speed of service are the top priorities.

Our aim is to give people easy access to the gold and silver economy and allow our customers to benefit from the new e-commerce revolution that is the future of money.

This web site was created to give a greater user experience and to also streamline the back office processing of orders. It has proven to be a leading Portal for everyone who has an interest in the Digital Currency industry.  

What is Digital Currency?
Digital Currency (Digital Gold Currency, e-currency, e-metal or e-money) is electronic account ownership of currency or precious metal. Operating similar to an Internet bank account, users can purchase small or large amounts of digital currency and keep it in their account(s). It can be used as an instant online payment method that provides a safe, easy and inexpensive way for anyone to transact business 24 hours a day. It is the future for online transactions.

To be able to purchase Digital Currency from the London Gold Exchange, you first need a FREE Digital Currency account from one of the following web sites & a FREE London Gold Exchange Membership.

Find out more about London Gold Exchange Membership Benefits. Click here to Sign up!»

Obtaining an account is FREE and very simple.

Types of Digital Currency:

c-gold Ever since e-commerce (electronic commerce; goods and services sold and bought using electronic means, ie. The Internet) began gaining ground during the last decade, its wider acceptance has been hindered by politics and policies in many countries. The fact that about 10% of retail trade - in fact up to 40% in specific niche markets - in the developed world is now e-commerce-based, is therefore an amazing achievement, as it developed despite those politics and policies. These include outright disinterest, even ignorance, in the government and banking sectors in some countries. However, if there were ways and means to circumvent some of the worst of these policies, by strictly legal means, then there is a very high probability that e-commerce would not only continue to grow at increasing speeds in the developed world, but could moreover surpass these achievements in many other countries. Commerce Gold, or c-gold.com is an attempt to make that possible; to usher in a new era of technology-based, private commerce, in which borderless trade between individuals and corporations becomes not a distinct possibility, but, in fact, the norm. Commerce Gold is the declared intent to bring Free Market Capitalism and thus Peace and Prosperity to the entire Planet.

Open FREE c-gold account »



Liberty Reserve is an account-based payment system where you can store value in U.S. dollars and transfer payments to others and receive payments from others. It is safe, reliable and confidential. Payments are irrevocable (meaning they cannot be reversed). Liberty Reserve is instant, real-time currency for international commerce. In just minutes, you can send and receive payments from anyone, anywhere on the globe!

Open FREE Liberty Reserve Account »



Pecunix is a gold based currency and payment solution that allows people on opposite sides of the world to make and receive payments instantly via the Internet. Because gold has an internationally agreed value, Pecunix is a system that is perfectly suited to the specific demands of e-commerce. Pecunix is an extraordinarily safe system to use because it is 100% underwritten by gold at all times. In other words, every currency unit in the Pecunix system is supported at all times by an equivalent amount of gold, which itself is stored in an independently monitored, internationally approved storage vault.

Open FREE Pecunix account »

Frequently Asked Questions


Digital Currency
1. How do I fund my LGE Account?
2. Exactly how much Digital Currency will I get for my money?
3. How do I buy Digital Currency? (I live in the UK)
4. How do I buy Digital Currency? (International)
5. How do I purchase Digital Currency using a Credit Card?
6. How to I transfer Digital Currency back to cash?
7. How to I transfer Digital Currency to PayPal?
8. How to I convert or exchange one Digital Currency to another Digital Currency?
9. Is gold the only metal I can get through The London Gold Exchange?


IP Pin Code
1. My PIN code has not arrived?
2. How do I switch the IP PIN Code function OFF?


LGE ATM Card
1. Can we apply for an ATM Card through this web site?
2. What are the benefits of the LGE ATM Card?
3. Who can apply for an LGE ATM Card?
4. What is the price?
5. When will I receive my card?
6. Where is this card accepted?
7. How can I withdraw funds from my Digital Currency accounts and transfer them to my LGE ATM Card?
8. How can I check my LGE ATM Card statement/balance?
9. Does the card have an expiry date?
10. Can the card be loaded with international bank wire?
11. Is there a minimum funding amount?


Membership
1. Do You Have A Restricted Country List?


Miscellaneous
1. What is a London Gold Exchange business day?
2. Where is the Affiliate Program?
3. Can I log into the new web site with my Affiliate Program log in details?


Payment
1. Do you accept PayPal, StormPay, Moneybookers or PIC Pay?
2. What are your minimum order limits?
3. What are your maximum order limits?
4. Do I need a Purchase Order or Invoice Number?
5. Why should I pay 4-6% commission?
6. How long will it take to get my Digital Currency?
8. How can I make sure The London Gold Exchange pays the correct Digital Currency account?
9. What will The London Gold Exchange place in the memo of my spend transaction?
10. I can't access my Digital Currency in my London Gold Exchange account?


Privacy
1. Will you sell my name and/or address?
2. Why must I include my Digital Currency account name and other details?
3. How can I trust The London Gold Exchange?


Problems
1. Who do I contact about problems or questions regarding my Digital Currency account?
2. What if I need to contact The London Gold Exchange?


Refunds, Returns and Cancellations
1. What is your return, refund and cancellation policy?


Security Alerts
1. Fake Job Offers and Fake Checks?


Technical Problems
1. I'm a member but now I can't login?
2. Member Security Error. Error Code: 1001IP?


Telephone Verification
1. How do I complete Telephone Verification?
2. I do not have a Fixed Line or Land Line Telephone?
3. I am confused! How do I enter my phone number correctly?


Verification
1. Why do I have to be Verified?
2. How do I send my ID documents to you?


If there is a question you would like to ask, but does not appear here, please contact our customer services department.





Digital Currency

1.  How do I fund my LGE Account?
You don't! Your London Gold Exchange Membership allows you to purchase, convert and sell your Digital Currency. We are the vehicle you use to exchange Digital Currency, we do not store your funds nor do you have an account with us, we transfer Digital Currency to your Digital Currency accounts after you place an order via the members area of the web site.
So there is NO account. The 'account' is your Digital Currency account not the London Gold Exchange.





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2.  Exactly how much Digital Currency will I get for my money?
Our commission rates change to match market conditions. On the main page of the Buy section there is a commission matrix where you can work out the cost. Generally we charge a fee starting from 4%.
So, for example, if you send us 1040, you will get 1000 worth of Digital Currency. A minimum fee applies and depends on the currency you are sending.

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3.  How do I buy Digital Currency? (I live in the UK)
It is easy to fund your Digital Currency account if you are in the UK, all you need to do is join up as a member on our website, become verified to obtain a status of Silver or Gold, then use the 'BUY' order form in the members area.
You then need to choose what option you are going to use. If you are in the UK you can send a domestic bank transfer using Internet or Telephone Banking (no bank fees), or send an International Bank Wire (bank fees apply).

Our charges start from 4% or GBP15 (whichever is the greatest amount). When you submit an order we send you our payment details. You can only send cleared funds to a London Gold Exchange bank account (i.e. we do not accept bank drafts or cheques). Work out how much to send us by using the fee chart and currency calculator.
When we receive the money we send the Digital Currency to your account.

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4.  How do I buy Digital Currency? (International)
It is easy to fund your Digital Currency account, all you need to do is join up as a member on our website, become verified to obtain a status of Silver or Gold, then you can use the 'BUY' order form.
You then need to choose to send funds via International Bank Wire, Western Union or MoneyGram. International bank wires are available to send from every bank in the world and we accept bank wires from ANY bank in Most countries.

Our charges start from 4% or US$15/25 (whichever is the greatest amount). When you submit an order we send you our payment details. You can only send cleared funds to a London Gold Exchange bank account (i.e. we do not accept bank drafts or cheques).
Work out how much to send us by using the fee chart and currency calculator.
When we receive the money we send the Digital Currency to your account.

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5.  How do I purchase Digital Currency using a Credit Card?
This method is quite a long process to start with, as it involves a very rigorous security check from us before we can accept Credit Card orders from you.
There is a huge amount of fraud in the industry related to digital currency so we have to be very strict when dealing with credit cards. You need to be Gold status to gain access to the order form. To become Gold status, you need to perform the same verfication as Silver status, but also provide a copy of the front and back of your credit card.

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6.  How to I transfer Digital Currency back to cash?
To get Digital Currency transferred to cash is easy, all you need to do is sell it to us. Firstly you must add your bank account in the 'Manage Bank Accounts' section of the Members Area.
Fill out the order form in the Sell section on the website and send us your Digital Currency . We in turn send the value to your bank account. There maybe fees, commissions and special offers regarding this service, depending on the amount and the particular Digital Currency you are selling, so please check the Sell page for details.
BANK ACCOUNTS: We can only send funds to a bank account in your name only. We cannot pay your bills or send to third parties. If you want a wire to go to your business or corporate account, you must send us supporting documentation to prove that the bank account is owned by you.

MAXIMUM Sell Amount is USD$20,000.00 or equivalent. If you want to sell more to us please send a support request for approval.

Bank fees, if applicable, will be deducted when the order is processed. Please allow for this when calculating your final total as the bank fee will not be displayed on the order.

We can also send funds to you via Western Union and MoneyGram.

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7.  How to I transfer Digital Currency to PayPal?
One of our Sell options is PayPal. If you want funds sent to your PayPal account you need to add your account details in the 'Manage Bank Account' section.
You need to treat it like its a real bank account add as many details as possible. We realise that some of the fields on the form are not relevant to PayPal so just add N/A or Not Applicable in the box.

e.g: Bank Name: PayPal
Account Name: Your name
Account Currency: USD
Bank Identifier: PayPal
Account Number or IBAN: Your PayPal e-mail address
Additional Details: Not Applicable
Bank Address: Not Applicable

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8.  How to I convert or exchange one Digital Currency to another Digital Currency?
To get Digital Currency transferred/exchanged/converted into another Digital Currency is easy. Please go to the Convert section of the web site in the Members Area and fill out the form. You need to send us the Digital Currency your are converting to the Digital Currency account number that you are given when you submit the order form. When we receive the Digital Currency , we will complete the order.

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9.  Is gold the only metal I can get through The London Gold Exchange?
We sell Digital Gold and Silver.

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IP Pin Code

1.  My PIN code has not arrived?
If you are a Hotmail and Yahoo! user, your PIN email may be inadvertently placed in the "Junk E-Mail" / "Bulk" folder. Please check that folder for the PIN e-mail if it is not appearing in your In Box.
Also, it is best NOT to set your Spam Guard settings to 'Immediately delete messages upon receipt'. If you do, the PIN e-mail may be automatically deleted.
If you do not use Hotmail or Yahoo!, please have a look in your Spam folder, just in case. If it has still not arrived, please contact us via the Support Page on this web site.




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2.  How do I switch the IP PIN Code function OFF?
To switch the IP PIN Code function off (or on), please navigate to 'Edit My Membership Details' in the Members Area. In the lower section of the form uncheck the box that says 'Turn Off IP Pin'. Perform the opposite if you want to switch it back on

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LGE ATM Card

1.  Can we apply for an ATM Card through this web site?
Yes, we can offer you a card and funding service. We use the excellent Virtual Money system and supply their ATM cards and provide and fast and efficient funding. Please navigate to the ATM Card section of the web site for more details.

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2.  What are the benefits of the LGE ATM Card?
With our card, you can redeem funds from ANY of your Digital Currency accounts* and transfer them to your card account. You can then use this card to withdraw cash at any ATM in the world. It is a very tax efficient way to control your income, as the funds are kept offshore and you withdraw them locally in cash.** *e-gold, e-Bullion (gold, silver & e-currency), Pecunix, Liberty Reserve, Web Money and c-gold. **Please do not ask us for tax advice, we are not licensed tax agents or financial advisers.

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3.  Who can apply for an LGE ATM Card?
You can only purchase a card and use our funding service if you are a member of the London Gold Exchange web site. We can send the card to ANY country in the world.

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4.  What is the price?
Card (including express shipping) ONLY $50 *POS (Point of Sale) is only available in some countries. This service is like a debit card where you can use the card to purchase goods in shops and restaurants. It is not widely accepted for use in this manner in the UK, whereas it is accepted in the USA. Please treat the card principally as an ATM cash card.

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5.  When will I receive my card?
Your card will be sent to you by express mail delivery. We use different services in different countries. Please allow 5-7 working days for receipt of the card.

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6.  Where is this card accepted?
The LGE ATM Card is a Cirrus card issued by Virtual Money. The card is accepted around the world at over 715,000 Maestro/Cirrus ATM cash machines Please follow this ATM locater link: http://www.mastercard.com/atmlocator/index.jsp




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7.  How can I withdraw funds from my Digital Currency accounts and transfer them to my LGE ATM Card?
EASY! When you have activated your card and added it to your profile, go to the LGE ATM Card section of the web site and fill out the Card Funding order form. Simply add the type of DG&S and the amount you want to redeem and click submit. Follow the instructions to send the DG&S to our account and we'll do the rest. Your card will be funded ready for you to withdraw money from your local ATM within hours.

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8.  How can I check my LGE ATM Card statement/balance?
You can check your LGE ATM Card statement or balance using the Virtual Money on line system (please go to Customer Login at www.virtualmoneyinc.com) You will receive log in information with your card.

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9.  Does the card have an expiry date?
No, the card does not expire.

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10.  Can the card be loaded with international bank wire?
Yes, it can! In fact there are lots of funding options, even cash deposit in some countries. Full details are available on the Virtual Money web site www.virtualmoneyinc.com

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11.  Is there a minimum funding amount?
Our minimum funding fee is $5 to cover the internal transfer fees and you need to keep $10 as a minimum balance on the card at all times.

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Membership

1.  Do You Have A Restricted Country List?
Yes, unfortunately we do not allow Memberships to be taken out from people residing in: Afghanistan, Iran, Iraq and Romania. This list is not exhaustive.

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Miscellaneous

1.  What is a London Gold Exchange business day?
We accept orders 24/7. We are staffed during office hours Monday to Friday at our offices in the UK and Asia Pacific.

Saturdays & Sundays: Closed.




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2.  Where is the Affiliate Program?
Because of many factors, we were forced to close the current London Gold Exchange Affiliate Program. Software compatibility, continuous spamming by some affiliates, association to scam ponzi web sites by some affiliates and general administration difficulties mean we had no alternative but to close the program in 2003.

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3.  Can I log into the new web site with my Affiliate Program log in details?
Old Affiliate Program user names and passwords will not work on the new web site, if you wish to use our services you need to sign up as a member.

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Payment

1.  Do you accept PayPal, StormPay, Moneybookers or PIC Pay?
Due to fraud risks and high charges we do not accept PayPal* or Moneybookers. We do not trade with StormPay or PICPay either. *We can, however send funds TO your PayPal account, see our SELL page for details

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2.  What are your minimum order limits?
Our minimum fees are either GBP15, USD$15 or EUR15 depending on where you are in the world and the bank you are sending your money too. So as long as your order is more than the minimum fee you are covered.

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3.  What are your maximum order limits?
The MAXIMUM UK domestic bank deposit/transfer amount is 5k. There are no International bank wire limits.

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4.  Do I need a Purchase Order or Invoice Number?
No. The London Gold Exchange makes life simple for you. Just mention your Order number in your payment memo.

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5.  Why should I pay 4-6% commission?
The Gold & Silver Reserve Inc (G&SR) fee for exchanging GBP into e-gold is 2%. This is made up of the difference between the in exchange and out exchange spread. G&SR have decided not accept exchanges less than 10000 GBP. This is where The London Gold Exchange comes in, we will exchange currency into e-gold for you.

Also, as a Market Maker of e-Bullion, Pecunix, C-gold, Liberty Reserve and V-Money we have to purchase large amounts to qualify for wholesale rates.

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6.  How long will it take to get my Digital Currency?
Bank Transfers (Internet banking) from UK banks can take between 1-3 business days to reach our accounts and International bank wires can take between 1-3 days depending on the bank sending the funds.




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8.  How can I make sure The London Gold Exchange pays the correct Digital Currency account?
It is vital that you include your Digital Currency account number with payment. You may also include your account name for a cross check.

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9.  What will The London Gold Exchange place in the memo of my spend transaction?
Your Order Number as a reference. If you'd like other reference numbers or text placed in the spend to you, let us know and we'll be happy to do it.

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10.  I can't access my Digital Currency in my London Gold Exchange account?
That's because you don't have a London Gold Exchange account!!
You send us money so we can exchange the money to Digital Currency and add this to your Digital Currency account. You do not hold an account with us, we are just the go-between (a bit like a bureau de change). You have to be a member of our website, but you never hold an account with us, as we don't operate an account system.
To access your Digital Currency you need to log into the relevant Digital Currency account. To transfer Digital Currency to other people you log into your Digital Currency account and perform a transfer.

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Privacy

1.  Will you sell my name and/or address?
Absolutely not. The London Gold Exchange will not reveal any information about you to third parties

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2.  Why must I include my Digital Currency account name and other details?
We ask you to include your account name and account number to double check we are spending your gold to the right account! We ask for other details in order to verify who you are. We may decide to contact you, verifying your order.

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3.  How can I trust The London Gold Exchange?
This website is owned by LGE International Ltd. We are an offshore company registered in Belize. We have an office in London, England and Hong Kong:

LGE International Ltd, 3705 Bank of America Tower, 12 Harcourt Road, Central, Hong Kong

Our UK Payment Agents are:
Vela Business Limited, Suite 777, 6 Slington House Rankine Road, Basingstoke, Hampshire RG24 8PH, UK MLR Certificate 12282250

Our International Payment Agents are:
MEI SHANG(INTERNATIONAL)CO.,LIMITED Suite A, 18/F, Kingswell Commercial Tower, 171 Lockhart Road, Wanchai, Hong Kong

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Problems

1.  Who do I contact about problems or questions regarding my Digital Currency account?
You need to contact the support desk of the actual Digital Currency unless your question is specific to a particular payment to The London Gold Exchange.

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2.  What if I need to contact The London Gold Exchange?
Please go to our Support Page and fill out the support form. We do not have a telephone call center as we conduct all our communication via e-mail.

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Refunds, Returns and Cancellations

1.  What is your return, refund and cancellation policy?
If you believe you have made a payment in error or have any other issues or questions related to your payment history with London Gold Exchange, please contact our Customer Service department via the Support page.

We GUARANTEE your satisfaction at London Gold Exchange. We provide all our members with a refund, return and/or exchange policy on all Digital Currency trades.

If you cancel your order or change your mind about buying before we actually process the order there is no charge to cancel. If you have sent your payment to us, we can return your funds less any bank or financial institution transaction fees.

Once we have completed an order and sent a confirmation e-mail, the transaction may not be canceled. But it can be reversed, if you send the exact amount of Digital Currency back to the originating account (our account) within 24 hours, we will return your funds less market value fluctuations and any bank or financial institution transaction fees.

If you want to return Digital Currency back to us after the 24 hour period, you are able to do so by placing a Sell order on our web site. Current fees and rates apply.

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Security Alerts

1.  Fake Job Offers and Fake Checks?
Please click here if you have received a job offer or a fake check that looks like it was sent from us.

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Technical Problems

1.  I'm a member but now I can't login?
If you have cookies switched off or have a high privacy level setting for you browser this may prevent access. You can add us an 'override' web site so we are accepted by your browser without compromising your security level. Open your browser, go to Tools > Internet Options > choose the Privacy tab > in the Web Sites section, click on Edit > add our web address www.londongoldexchange.com.

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2.  Member Security Error. Error Code: 1001IP?
We have security measures in place to avoid hackers, this allows only 3 attempts to join or place orders within a 24 hour period. If you get this error you have to wait 24 hours before you can try again.

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Telephone Verification

1.  How do I complete Telephone Verification?
Its easy because we call YOU! It is an automated system so all you need to do it select 'Telephone' from the verification item pick list when you are on the Verification page.
To go directly to the Telephone Verification page click here (you must be logged in).

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2.  I do not have a Fixed Line or Land Line Telephone?
We can now accept contract Mobile/Cell Phones (if accompanied with a copy of the phone bill). We cannot accept Pre-Paid phones or IP Phones because of security concerns. If you are not able to complete Telephone Verification, you will be unable to use our service.

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3.  I am confused! How do I enter my phone number correctly?
To make sure we call the correct number and do not inconvenience you with failed or misdirected calls please look at the following example. Example: Your Country Code: 12 (This number is automatically generated) Your Area Code: 345 (Make sure there are NO zeros in front) Your Phone No: 6789100 (Do not include your country code or area code in this part) So these 3 sections make up one full phone number 12345678910 (This is the number we will call) NOTE: Use numbers only. Remove all hyphens, spaces and brackets etc.

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Verification

1.  Why do I have to be Verified?
We are sorry that we have to implement so much security to allow the purchase of Digital Currency, but it is essential due to massive Internet fraud and the targeting of this industry by thieves and organised crime gangs. We have to deal with auction fraud, identity theft and phishing all the time and because Digital Currency is non refundable, it is near impossible to retrieve stolen funds after a crime has taken place.

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2.  How do I send my ID documents to you?
Please navigate to the Verification section in the Members Area and follow the link to 'Submit a New Verification item'. Upload the documents from your PC as per the instructions and then you need to wait for our staff to review the document and 'Verify' it. The result will be shown in a table on the main Verification page within a couple of days. We do not accept ID documents by e-mail, but you can fax them to our UK office if you are having difficulty.

Who are we?
The London Gold Exchange is the World’s largest and most established trader of Digital Currency (also known as e-currency, digital gold and silver or e-money). We are a reputable independent international business with offices in Europe and Asia/Pacific.

What do we do?
We are a licensed and accredited Digital Currency Exchange Provider (or Market Maker). Our service gives you a quick, easy and most importantly, safe method to get DC in or out of your account. We have years of e-commerce experience and pride ourselves on our superb customer service. View client testimonials

Why are we different?
We focus only on Digital Currency and Digital Gold and can offer you an unrivalled experience. We supply c-gold, e-gold, Pecunix, V-money and Liberty Reserve. Our unique 'Members Only' secure web site is designed to be simple and easy to use. We have a proven track record for speed and reliability and our members return again and again.

Why use us?
Members benefit from our competitive rates and can easily (after verification) send funds to us via domestic Internet bank transfers, International bank wire to our multi-currency International bank or transfer money using Western Union and MoneyGram. We offer a simple, fast & efficient service.

We welcome International orders from all corners of the globe.

Follow our easy steps to Buy, Sell or Convert Digital Currency.

Members News:   View all News Articles  
WINNER! Best Exchanger 2008 — 16/2/2009
Champagne corks are popping in the LGE offices as it has been announced that we have won the Ecommerce Journal award for best exchanger.....

View more on this article »

Chinese New Year — 18/1/2009
From 26th to 28th Jan (Monday to Wednesday), there will be a Chinese Lunar Year holiday in Hong Kong and China. This will affect our International operation......

View more on this article »

Vote For Us!!! — 16/1/2009
Ecommerce Journal (http://www.ecommerce-journal.com/awards?drgn=1) is running an industry competition and we have been nominated for Best exchanger of 2008!! We need your votes to help us over the line.......

View more on this article »

London gold prices are fixed twice a day at 1030am and 3pm London time. The London Gold Fixing is done by five members of the London Bullion Market Association. They sit down and discuss the price until they come to an agreement. This has, in the past, taken some time but these days it usually only takes a few minutes.
According to Wikipedia, the first fixing actually took place on 12 September 1919 among the five principal gold bullion traders and refiners of the day: N M Rothschild & Sons, Mocatta & Goldsmid, Pixley & Abell, Samuel Montagu & Co. and Sharps Wilkins. The gold price then was a princely four pounds 18 shillings and ninepence (GBP 4.9375) per troy ounce. Due to wartime emergencies and government controls, the London Gold Fixing was suspended between 1939 and 1954.

The gold fixing was then done twice daily at the City offices of N M Rothschild & Sons in St Swithin's Lane until May 2004 when it was taken place by the telephone. In 2004 N M Rothschild & Sons withdraw from gold trading and the London Gold Fixing and was replaced by the Barclays Bank.

A curious tradition of the London Gold Fixing was that participants would raise a small Union Jack on their desk to pause the proceedings. Under the telephone fixing system this changed and participants can now register a pause by saying the word "flag", and the chair ends the meeting with the phrase "There are no flags, and we're fixed".

The current five participants in the Fixing, who must be members of the London Bullion Market Association, are now all banks unsurprisingly. They are:

Scotia-Mocatta — successor to Mocatta & Goldsmid and part of Bank of Nova Scotia
Barclays Capital — Replaced N M Rothschild & Sons when they abdicated
Deutsche Bank — Owner of Sharps Pixley, itself the merger of Sharps Wilkins with Pixley & Abell
HSBC — Owner of Samuel Montagu & Co.
Société Générale — Replaced Johnson Matthey and CSFB as fifth seat

Now even though you will see a gold fix price in dollars it is actually done in British Pounds Sterling and Euros not dollars. The gold fix in euros is a new venture. Traditionally, the London gold fix has always been in Pounds Stirling.

Although the London gold fixing is done twice a day and a gold price established, this does not mean that the price of gold stays at that price until the next gold fix. This is not the case. The fix price is the price at the exact instant in time at which it is agreed but within seconds it will be trading at different prices again.

So why have a London gold fix at all? Basically the five members use this as benchmark to establish a market price fixed for that precise moment when they can balance their sales and purchase transactions including orders and commissions from their clients. It also serves as a guideline for other gold dealers internationally.

Because five banks now 'control' the London Gold Fixing, it could be said that the banks are controlling the price of gold. This would be incorrect. The London Gold Fixing has become more of an institution and tradition than anything else. The price of gold is controlled by peoples perceptions of the value of gold, world economic affairs, how much gold is being bought and sold and other external influences such as new discoveries, sudden large purchases etc.


The London Gold Fix or London gold quote, as it is sometimes called, simply acts as a guideline which, in fact, many around the world do not follow. If a new gold strike is discovered in the outback of Australia, or China decides to buying several million extra tones, that is likely to have a greater impact on the price of gold than any agreement 5 men in an office is going to make.

Historically it has not controlled the value of gold, which seems to retain its own value regardless of the many variables that can appear to affect it. There are daily rises and falls and even weekly or monthly rises and falls which many analysis enjoy discussing and making up charts for. But in the final analysis, gold has been rising steadily over the past 100 years against just about any currency you care to name and is likely to continue that trend.

People love gold. People love to own and keep gold. Gold is considered valuable. People will always consider owning gold a better option than paper currency. Paper currency is a tool these days used by governments and those that influence them to control economies. This cannot be done with gold, hence the dropping of the gold standard. A currency will change and can be the subject of manipulation, inflation and depression (sorry – recession).

Gold stands alone. Offer gold to someone and they will take it. You can buy exactly the same value with an ounce of gold now than you could 50 years ago. Not something that could be said about currency.

Regardless of the London Gold prices and the fixing of the gold price each day, gold will continue to be a favorite and considered valuable regardless of the times and economics of the day.

London bullion market
From Wikipedia, the free encyclopedia
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The London bullion market, is entirely different from, but often confused with the London Metal Exchange. Only base metals are traded at the London Metal Exchange (LME), while gold and silver are traded by members of the London Bullion Market Association (LBMA), loosely overseen by the Bank of England. Most of the members are major international banks or bullion dealers and refiners. Five members of the LBMA meet twice daily to "fix" the gold price in a process known as the London Gold Fixing.

Gold is traded primarily over-the-counter (OTC) with limited amounts trading on the New York Mercantile Exchange (NYMEX) and Tokyo Commodity Exchange (TOCOM). These forward contracts are known as Gold futures contracts. Spot gold is traded for settlement two business days following the trade date, with a business day defined as a day when both New York and London are open for business. Unlike many commodity markets, the forward market for gold is driven by spot prices and interest rate differentials (similar to foreign exchange forward markets) rather than underlying supply and demand dynamics. This is because gold, like currencies, is borrowed and lent by central banks and in the interbank market. Because interest rates for gold tend to be lower than US domestic interest rates (to encourage gold borrowings so that central banks can earn interest on their large gold holdings), except in exceptional circumstances the gold market tends to be in contango (i.e. the forward price of gold is higher than the spot price). This has historically made it an attractive market for forward sales by gold producers and contributed to an active and relatively liquid derivatives market.

Contents [hide]
1 Size of the market
2 Digital metal currencies
3 See also
4 References
5 External links



[edit] Size of the market
The bulk of global trading in gold and silver takes place on the over-the-counter (OTC) market. London is by far the largest global centre for OTC transactions followed by New York, Zurich and Tokyo. Exchange-traded trading has grown in recent years with Comex in New York and Tocom in Tokyo generating most of the activity. Gold is also traded as a security on the London, New York, Johannesburg and Australian Stock Exchanges.

Although the physical market for gold and silver is distributed globally, most wholesale OTC trades are cleared through London. The average daily volume of gold and silver cleared at the London Bullion Market Association (LBMA) in November 2008 was 18.3 million ounces (worth $13.9 billion) and 107.6 million ounces (worth $1.1 billion) respectively. This means that an amount equal to the annual gold mine production was cleared at the LBMA every 4.4 days, and to the annual silver production every 6.2 days.[1]


[edit] Digital metal currencies
In the Information Age a whole new level of currency has developed centered around gold. For example, GoldMoney has created the goldgram. A goldgram in the online GoldMoney database may be transferred between user's accounts and is backed by a gram of gold held in vaults throughout the world that meet the London bullion market (LBMA) standards. The bullion is insured by Lloyd's of London and audited by Deloitte & Touche. As a result, many of the risks to using gold as a currency in daily transaction have been eliminated. While the digital gold currencies have not acquired widespread adoption they are extremely efficient and may become a dominant currency in the future.


[edit] See also
Gold as an investment
Silver as an investment

Gold as an investment
From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article's citation style may be unclear. The references used may be clearer with a different or consistent style of citation, footnoting, or external linking. (November 2008)

For the physical properties and applications of gold, see gold.

Reserves of foreign exchange and goldOf all the precious metals, gold is the most popular as an investment. Investors generally buy gold as a hedge or safe haven against any economic, political, social, or currency-based crises. These crises include investment market declines, inflation, war, and social unrest. Investors also buy gold during times of a bull market to gain financially.

Contents [hide]
1 Gold price
2 Factors influencing the gold price
3 Reasons investors buy gold
4 Methods of investing in gold
5 Investment strategies
5.1 Fundamental analysis
5.2 Gold versus stocks
5.3 Technical analysis
5.4 Using leverage
6 Bulls versus bears
7 References
8 See also
9 External links



[edit] Gold price

Gold price 1968 — 2008.Throughout history gold has often been used as money, and instead of quoting the gold price, all other commodities were measured in gold. After World War II a gold standard was established following the 1946 Bretton Woods conference, fixing the gold price at $35 per troy ounce.

The system held up until 1971 Nixon Shock, when the US stopped the direct convertibility of the United States dollar to gold. Since 1968 the usual benchmark for the price of gold is known as the London Gold Fixing, a twice-daily (telephone) meeting of representatives from five bullion-trading firms. Furthermore, there is active gold trading based on the intra-day spot price, derived from gold-trading markets around the world as they open and close throughout the day. The following table sets forth the gold price versus various assets and key statistics:

Year Gold, USD/oz[1] Silver, USD/oz[2] DJIA, USD[3] World GDP, USD tn[4] US Debt, USD bn[5]
1970 37.4 1.6 838.9 3.3 370.1
1975 140.3 4.2 852.4 6.4 533.2
1980 589.5 15.5 964.0 11.8 907.7
1985 327.0 5.8 1,546.7 13.0 1,823.1
1990 353.4 4.2 2,633.7 22.2 3,233.3
1995 369.6 5.1 5,117.1 29.8 4,974.0
2000 272.7 4.6 10,786.9 31.9 5,662.2
2005 513.0 8.8 10,717.5 45.1 8,170.4
2008 865.0 10.8 8,776.4 54.6 10,699.8

In March 2008, the gold price reached above $1000[6], reaching an all-time nominal high of $1002.80, which in real terms was still well below the $850 peak in 1980. It then fell, going as low as $709.50 in November, then resumed its upward trend, temporarily breaking the $1000 barrier again in late February of 2009.


[edit] Factors influencing the gold price
Today, like all investments and commodities, the price of gold is ultimately driven by supply and demand. Unlike most other commodities, the hoarding and disposal plays a much bigger role in affecting the price, because most of the gold ever mined still exists and is potentially able to come on to the market for the right price.[7][8] Given the huge quantity of stored gold, compared to the annual production, the price of gold is mainly affected by changes in sentiment, rather than changes in annual production.[9] According to the World Gold Council, annual mine production of gold over the last few years has been close to 2,500 tonnes.[10] About 2,000 tonnes goes into jewelry or industrial/dental production, and around 500 tonnes goes to retail investors and exchange traded gold funds.[10] This translates to an annual demand for gold to be 1000 tonnes in excess over mine production which has come from central bank sales and other disposal.[10]

Central banks and the International Monetary Fund play an important role in the gold price. At the end of 2004 central banks and official organizations held 19 percent of all above-ground gold as official gold reserves[11]. The Washington Agreement on Gold (WAG), which dates from September 1999, limits gold sales by its members (Europe, United States, Japan, Australia, Bank for International Settlements and the International Monetary Fund) to less than 400 tonnes a year[12]. European central banks, such as the Bank of England and Swiss National Bank, have been key sellers of gold over this period[13]. Although central banks do not generally announce gold purchases in advance, some, such as Russia, have expressed interest in growing their gold reserves again as of late 2005[14]. In early 2006, China, which only holds 1.3% of its reserves in gold[15], announced that it was looking for ways to improve the returns on its official reserves. Some bulls hope that this signals that China might reposition more of its holdings into gold in line with other Central Banks.[16]


A 500,000,000,000 (500 billion) Yugoslavia dinar banknote circa 1993, the largest nominal value ever officially printed in Yugoslavia, the final result of hyperinflation. Photo courtesy of National Bank of Serbia.Bank failures
When dollars were fully convertible into gold, both were regarded as money. However, most people preferred to carry around paper banknotes rather than the somewhat heavier and less divisible gold coins. If people feared their bank would fail, a bank run might have been the result. This is what happened in the USA during the Great Depression of the 1930s, leading President Roosevelt to impose a national emergency and to outlaw the hoarding of gold by US citizens.[17] known as Executive Order 6102 which has since been ended.
Low or negative real interest rates
If the return on bonds, equities and real estate is not adequately compensating for risk and inflation then the demand for gold and other alternative investments such as commodities increases. An example of this is the period of Stagflation that occurred during the 1970s and which led to an economic bubble forming in precious metals.[18][19]
War, invasion, looting, crisis
In times of national crisis, people fear that their assets may be seized and that the currency may become worthless. They see gold as a solid asset which will always buy food or transportation. Thus in times of great uncertainty, particularly when war is feared, the demand for gold rises.[20][21]

[edit] Reasons investors buy gold
Investors generally buy gold for two main reasons: to financially gain from increasing gold prices, and/or as a hedge or safe haven against any economic, political, social or currency-based crises.


[edit] Methods of investing in gold
Main article: Methods of investing in gold
Investment in gold can be done directly through bullion or coin ownership, or indirectly through certificates, accounts, spread betting, derivatives or shares.


[edit] Investment strategies

[edit] Fundamental analysis

One troy ounce along with the certificateInvestors using fundamental analysis analyze the macroeconomic situation, which includes international economic indicators, such as GDP growth rates, inflation, interest rates, productivity and energy prices. They would also analyze the total global gold supply versus demand. Over 2005 the World Gold Council estimated total global gold supply to be 3,859 tonnes and demand to be 3,754 tonnes, giving a surplus of 105 tonnes.[22] While gold production is unlikely to change in the near future, supply and demand due to private ownership is highly liquid and subject to rapid changes. This makes gold very different from almost every other commodity.[7][8]





[edit] Gold versus stocks

Dow/Gold Ratio 1968-2008The performance of gold bullion is often compared to stocks. They are fundamentally different asset classes. Gold is regarded by some as a store of value (without growth) whereas stocks are regarded as a return on value (i.e. growth due to anticipated real price increase plus dividends). Stocks and bonds perform best in a stable political climate with strong property rights and little turmoil. The attached graph shows the value of Dow Jones Industrial Average divided by the price of an ounce of gold. Since 1800, stocks have consistently gained value in comparison to gold due in part to the stability of the American political system.[23] This appreciation has been cyclical with long periods of stock outperformance followed by long periods of gold outperformance. The Dow Industrials bottomed out a ratio of 1:1 with gold during 1980 (the end of the 1970s bear market) and proceeded to post gains throughout the 1980s and 1990s. The ratio peaked on January 14th, 2000 a value of 41.3 and has fallen sharply since.

In November 2005, Rick Munarriz of Motley Fool.com posed the question of which represented a better investment: a share of Google or an ounce of gold. The specific comparison between these two very different investments seems to have captured the imagination of many in the investment community and is serving to crystallize the broader debate.[24][25] At the time of writing, a share of Google's stock and an ounce of gold were both near $700. On January 4, 2008 23:58 New York Time, it was reported that an ounce of gold outpaced the share price of Google by 30.77%, with gold closing at $859.19 per ounce and a share of Google closing at $657 on U.S. market exchanges. On January 24th 2008, the gold price broke the $900 mark per ounce for the first time. The price of gold topped $1,000 an ounce for the first time ever on March 13, 2008 amid recession fears in the United States.[26] Google closed 2008 at $307.65 while gold closed the year at $866.





[edit] Technical analysis
As with stocks, gold investors may base their investment decision partly on, or solely on, technical analysis. Typically, this involves analyzing chart patterns, moving averages, market trends and/or the economic cycle in order to speculate on the future price.





[edit] Using leverage
Bullish investors may choose to leverage their position by borrowing money against their existing gold assets and then purchasing more gold on account with the loaned funds. This technique is referred to as a carry trade. Leverage is also an integral part of buying gold derivatives and unhedged gold mining company shares (see gold mining companies). Leverage via carry trades or derivatives may increase investment gains but also increases risk, as if the gold price decreases, the investor may be subject to a margin call.

In 2008, ETF Securities launched ETFS Leveraged Gold (LSE: LBUL) which is designed to change each day by twice the daily percentage change in the DJ-AIG Gold Sub-Index (before fees and adjustments). Therefore if the DJ-AIG Gold Sub-Index rises (or falls) by 1% in one day, then ETFS Leveraged Gold will rise (or fall) by 2%.


[edit] Bulls versus bears
Since April 2001 the gold price[27] has more than tripled in value against the US dollar, prompting speculation that the long secular bear market (or the Great Commodities Depression) has ended and a bull market has returned[28]. A World Gold Council report released on February 18, 2009 showed physical gold demand rose sharply in the second half of 2008. Identifiable investment demand for gold, which includes ETFs, (exchange-traded funds) bars and coins, was up 64 percent in 2008 over the year before.[29]

In the last century, major economic crises (such as the Great Depression, World War II, the first and second oil crisis) lowered the Dow/Gold ratio, an indicator of how bad a recession is and whether the outlook is deteriorating or improving, to a value well below 4. The ratio fell on February 18, 2009 to below 8. [30] During these difficult times, investors tried to preserve their assets by investing in precious metals, most notably gold and silver.

On gold ownership:

"In recent years, gold has regained its glitter among American investors. This renewed interest in gold is not so much a hedge against the devastation of war but instead against something much more subtle - the potential destruction of wealth from an international collapse of the dollar and a subsequent economic breakdown. The telltale symptoms of a currency and an economy in stress dominate the U.S. financial and political scene. The litany is familiar: massive federal government deficits, a burdensome and virtually unpayable national debt, a rapidly growing foreign-held debt, unsustainable levels of private indebtedness, confiscatory taxation, high structural inflation rates, and declining productivity across the board. However, only a handful understand that these problems are deeply rooted and that they directly affect the viability and value of investment portfolios for all Americans. These problems have not suddenly appeared on the horizon and demanded attention. They have been with us for a long time, and they have been steadily eating away at the foundation of the American economy: the value of the U.S. dollar. Many are hoping this deteriorating situation will simply disappear. But most of us know that is unlikely. More likely, the situation will worsen."


On structuring your gold portfolio:

"Essentially there are two broad categories of gold investors: those who want to hedge disaster and those who simply want to make a profit. There is a third type of investor who seeks to combine both objectives. Your needs will determine what you include in your portfolio. Some thought and attention must be given to which of the three categories you belong. Along these lines, if you place yourself in the "hedge disaster" category, you must also determine which economic disaster you consider most likely to occur - inflation, deflation, or both. What you decide in this respect will play a determining role in how your portfolio should be structured. Portfolio planning is inherently a very personalized business. It cannot be done without strong input from the client. Do your homework. It is very important to the process. To plan your portfolio properly, consult with a professional. By that I mean, specifically, a professional in the gold business. Stock brokers, financial planners, mutual fund sales personnel, and the like have little knowledge of this highly specialized field. As a result, they sometimes confuse more than help. . . Whether to preserve assets or to make a profit, plan carefully under the guidance of a gold professional."

The ABCs of Gold Investing

Please contact our offices with your questions and concerns. We have been helping investors diversify their portfolios for over thirty years. We can help you.


Gold. Safe Harbor. Building Your Gold Portfolio
Portfolio diversification is the hallmark of the prudent investor. For millions worldwide, sensible diversification in the overall portfolio includes gold ownership. It is a timeless art that need be applied to modern times. To help you meet that essential need, we offer the full range of gold coin and bullion products. We offer four primary groupings of gold items:


1. Contemporary gold bullion coins and bars
2. Low-premium, historic European and S.American gold coins
3. Low-premium, historic U.S. gold coins
4. Graded historic U.S. $20 gold pieces


How you structure your portfolio depends upon your personal financial needs and goals, and should be done in concert with one of our experienced and knowledgeable client representatives. We are happy to work with you in structuring your portfolio to weather the uncertainties ahead and maximize your return. Below you will find listed various gold coin links which will take you to photos and specifications of each item.

How to Buy Gold in Five Easy Steps
Though the task for the newcomer may seem daunting and a bit confusing, a portfolio diversification into gold is really a very simple process that some tend to over-complicate. Having a good sense of what you want gold to accomplish for you is the first hurdle. From there it breaks down to Five Easy Steps: [or, see How to buy -- Europe]


1. Familiarize yourself with our selection of gold coins and bullion.

2. Call our Trading Desk for intra-day gold prices and portfolio consultation.

FREE SHIPPING AVAILABLE on most orders (excludes bullion-only and international orders) Ask for details!

3. Lock in your order at current prices over the phone.

4. Remit payment.

5. Sit back and relax while we fulfill your order.

It's that easy!

In over 30 years of assisting gold clientele on orders from hundreds of dollars to hundreds of thousands of dollars with thousands of clients located from Los Angeles to London, we have never failed to honor an agreed upon price or to deliver metal as ordered. Please see our investor Testimonials as well as our flawless record with the Better Business Bureau.


Our experienced account representatives are very well-versed in the four product categories and the role each plays in the overall gold portfolio. It only takes a few minutes over the phone to zero-in on what would likely work best for you. Some contact us already knowing what they want to include in their portfolio. If you are in that position, we will simply skip the preliminaries and go directly to pricing and locking-in your acquisition.

In either case, we welcome your inquiry.

Gold bullion coins -- see also our closing gold bullion prices, and LIVE price quotes pages.
Liquid, portable, beautiful, versatile -- gold bullion and bullion coins are the standard of wealth among international investors. These contemporary manufacture items track the gold price and sell at reasonable premiums over the daily spot quotation on the gold market. Pictured above are the four principally traded, high-volume gold bullion coins. (From left to right: Austrian Philharmonic, American Eagle, Canadian Maple Leaf, South African Krugerrand)


Gold coins available in ounce and fractional sizes (1/10, 1/4, 1/2)
Gold bars available in standard sizes. (100 oz, kilo - 32.15 oz, 10 oz, 1 oz)

Low premium, historic European and South American Gold Coins
These smaller historical coins provide all the protections common to bullion coins and track the gold price, but because they are categorized as collector items, they uniquely offer an additional layer of protection for the privacy oriented investor. With the net gold content in the one-fifth to one-quarter ounce range, the pricing is comparable to similarly-sized contemporary gold bullion coins. Pictured above are seven of the highest volume pre-1933 European gold coins. From left to right, top: French Rooster, French Angel, Swiss Helvetia, Belgian Leopold. From left to right, bottom: British Sovereign, Dutch Guilder, German 20 Mark.


Note: From time to time our sources secure special caches and allotments of unusual and scarcer European pre-1933 gold coins at favorable premiums. These usually go quickly to our waiting list. Please let your account representative know if you have an interest in acquiring scarcer issues of historic European gold coins as they become available. We would be happy to include you in our email-based Monthly Buyers' Group.

Historic United States $20 Gold Coins
Usually purchased in bulk the way investors purchase the contemporary bullion coins or the pre-1933 European coins, these items offer the protection of a collectors' item but are priced reasonably over the gold content. U.S. $20 gold pieces find a consistently strong market with U.S. based investors who prefer them for their beauty and familiarity.

This area of the gold market is for the client interested in adding a higher risk-reward ratio to his or her gold portfolio. All items in this category purchased at this firm come authenticated and graded by an independent third party grading service. These collectible gold coins offer a double-play profit potential: First, as the price of gold rises; second, as the premium expands due to limited supply versus rising demand. These coins should not be viewed as a proxy for gold bullion and the low-premium pre-33 European gold coins -- the insurance aspect of the typical portfolio.

We invite you to browse through the gold information pages at this website. Please go to the links at the top of the page, and see why so many gold investors have decided to make USAGOLD - Centennial Precious Metals their gold firm.

You can enjoy the convenience of selecting your high quality certified diamonds, gemstones, and custom jewelry from the finest and largest collection in Arizona right here in Phoenix. Professional gemologists will answer your questions and assist you with this important decision, and the prices… affordable luxury always better than a sale.

Learn why so many discriminating people have chosen us as the jeweler they trust and continue doing business with.


For over 31 years London Gold has been Phoenix’s premier diamond expert …and voted “Best Of Phoenix”. Call or come say hello and be our guest… learn why so many discriminating people have chosen us as the jeweler they trust and continue doing business with.

EXPLORE LONDON GOLD
Your experience begins the moment you enter any of our three stores and become a valued guest. Once inside you’ll see:

Well organized, clean display cases glistening with Arizona’s finest and largest collection of high quality diamonds, gemstones, gold and platinum settings, and other jewelry.
Expert craftsmen busy designing and making exquisite custom jewelry for people who want something totally different and very unique.
Courteous professional staff will always be available to answer questions and assist at your request. Expert staff gemologists are also on site to thoroughly explain every aspect of a diamond and other gemstones to help you make the right choice and feel confidant doing so.

DIAMOND VALUE
You will always receive the best value at London Gold because all of our diamonds are imported directly from international sources developed over the years. This benefits you in two ways:

The “middle-men” and their mark-ups are eliminated so you realize the best possible value.
We have direct access to the finest diamonds and largest selection so your choices are virtually unlimited.

QUALITY & QUANTITY
Regardless of your jewelry interests you will always be satisfied at London Gold…affordable luxury at prices always better than a sale.

"I’ve been a customer of London Gold’s for the past eight years because of their consistent array of fine jewelry and outstanding customer service. Recently I found mountings at different stores and they had them brought to the most convenient location so I could view them side by side."
Judy Yuen, Phoenix, AZ"My wife and I like to have our jewelry custom made. London Gold’s master jewelers and expert craftsmen make the experience much more enjoyable."
Harold Davis, Chandler, AZ
          
Thrill Your Fiancée With an Engagement Ring that Matches Her
We know your fiancée would be happy with any engagement ring you present to her, but we want her to be absolutely thrilled. And, of course, this will take a bit more work. Here are some to tips on how to pick a ring that will perfectly suit her personal style.

Some women are attracted to a ce...
> Read Full Article

DIAMOND FACTS
70% of all brides receive a diamond engagement ring; over 75% of all first-time brides receive one. 50% of all couples choose a diamond engagement ring together.

90% of all grooms receive a wedding band, one in five receive a diamond wedding band.

77% of grooms agree that the two months' salary guideline is helpful in deciding what to spend on a diamond engagement ring, a significant symbol of love.

Diamonds were first discovered in India over 2,000 years ago.

Diamonds are composed of carbon that crystallized millions of years ago deep below the earth's surface.

Before a diamond is placed on a woman's hand, it will probably touch at least five continents and involve the skills of many craftsmen, making it a truly international gem.

Most diamonds have 58 facets, to bring out their maximum sparkle, fire and brilliance.

PRICE
A diamond ''quality'' report is provided by an impartial third party established for the wholesale diamond trade and now available to the public. Each report is registered with the issuing lab. Your stone price is established using a wholesale trade report that reflects approximate cash New York asking prices on a diamond similar in quality to the one you have selected.

You now have the opportunity to buy at very low prices with the assurance of an independent lab report on the characteristics of your stone. The independent diamond certificate assures that your stone is the quality grade stated What you should know.

Regular care and cleaning of your fine jewelry will enchase your satisfaction. Nurture this gift of nature and the jeweler's art, and fine jewelry will reward you with years of pleasurable wear.

Diamond jewelry is very popular. Some pieces, such as diamond engagement and wedding rings, are often worn 24 hours a day. Even though you may wear your diamond jewelry around the clock, you should give thought to its care. Diamonds are durable, but they still require proper, maintenance. Diamonds can get smudged, soiled and dusty. Lotions, powders, soaps, even natural skin oils, put a film on diamonds and cut down their brilliance. Clean diamonds "glow" because the maximum amount of light can enter the stone and return in a fiery brilliance. It takes just a little care to keep them that way.

TESTIMONIALS


What Some of Our Customers Have Said . . .

What brought us to London Gold was the fact there was a Master Jeweler on the premises. So many jewelry stores send their repair work out to third parties, but London Gold does the repair work on site. We kept returning to London Gold because of the great selection, wonderful customer service, and the ability to have custom pieces made. Both my wife and I are customers and are extremely pleased with our purchases and the quality of the pieces. The staff is wonderful and goes out of their way to help the customer find the perfect piece of jewelry. We do not hesitate to tell our friends about our great experience as customers at London Gold
--Harold D.
Chandler, AZ


London Gold custom made an 18-karat yellow gold bracelet for me, and I couldn't be more thrilled with the outcome. They took my vision and made it a reality. The jewelers there are true artisans. I will forever take all my future custom work to London Gold. They have earned a customer for life and I will recommend them to anyone looking for a quality piece of jewelry.
--Michelle
Surprise, AZ


Why I shop at London Gold:
· The salespeople are more knowledgeable and take the time to explain the quality of the diamonds set in the jewelry.
· Everyone at the store is so nice and very friendly.
· There is a large selection.
· I feel safe leaving my jewelry with the jewelers.
· I love the way the store looks and the atmosphere.
· At any price range, I can find a quality piece of jewelry for a reasonable price.
--Marc R.
Scottsdale, AZ


We must have gone to twenty-five jewelry stores before we found London Gold. London Gold really is the best jewelry store! We like the relaxed atmosphere there. Their customer service is above expectations. The selection of diamonds we were shown was far superior to any other store we had been to. The diamond we purchased is beautiful and the quality is GREAT! We definitely will be repeat customers.
--Brad O.
Chandler, AZ


My wife and I had been looking for a new wedding ring when we decided to check out London Gold. WE had always seen the London Gold commercials on television and were impressed by the spectacular array of jewelry. We found that the service and qualified sales people made our experience a very pleasant one. We ended up purchasing a 1-carat diamond and a beautiful mounting. We were pleasantly surprised when the salesperson offered to have our purchase mounted and ready for wear by the following day. We left feeling very good about our purchase and we were treated as though we had been their friends.
--John
Glendale, AZ


For several months I have traveled on Bell Road and always admired the signage of London Gold. To me, it represented "class." So I decided to stop and see what this place was all about. WOW! What a beautiful store and with gorgeous merchandise. I was pleasantly greeted by the salesperson who recognized me as a "young man" even though I'm in my seventies. She assisted me and found a stunning 14-karat yellow baguette heart pendant, one that reminded me of the one my wife had just lost. IT was more than I wanted to spend, but with great ease and assurance from the salesperson, it made it easier to purchase, since their store policy was flexible enough to accommodate any situation that could arise. I felt relaxed and comfortable and at no time did I feel pressured to purchase. It was a very pleasant experience and I will be back.
--Frank
Sun City, AZ


I have been a loyal customer of London Gold for nearly 16 years, and during that time I have visited them on numerous occasions to have a bracelet repaired that my husband gave me when I was going through some difficult times with my health. Although they have tried to inform me that the bracelet is wearing out and perhaps I should invest in a new one, I have refused, only because of the sentimental value. They never cease to amaze me at London Gold. Their Master Jeweler, Steve, is by far the best I have seen. He continues to make this bracelet last and last, and knows me by name. He'll even take time out of his busy day to greet me and find humor in my bracelet. London Gold is by far the best in the Valley. Just ask me, I'm still wearing my bracelet.
--Kathy
Peoria, AZ


When we started looking for our engagement ring, we didn't know what to look for. We saw London Gold and decided to stop in. We were amazed that someone took the time to explain diamond grading to us. We purchased our engagement ring from London Gold and since then made several custom pieces and numerous purchases. The compliments we both receive on our jewelry are priceless. We appreciate all of your help and efforts in making the right piece for us. We will definitely come back for all of our future jewelry needs.
--Lisa & Chuck
Peoria, AZ


I have been a London Gold customer for at least 19 years and at this point, I feel like I am friends with the salespeople. They really know my taste and have been so helpful in creating so many beautiful custom pieces. I always look forward to going in because I know I will leave very pleased.
--Elizabeth W.
Tucson, AZ


London Gold has taken such good care of my family and I that even after moving to Colorado, I have continued to make sure that all of my jewelry comes from them. Every time I go in there, I am greeted so warmly and feel so assured that I am being taken care of. I even recently got engaged and my fiancé new he had to buy my ring at London Gold-and it's perfect!
--Jamie F.
Denver, CO


I had such a fabulous experience at London Gold when I restyled my ring. The jewelers produced a fabulous piece of work that I am proud to wear. I get compliments everywhere. Thank you, London Gold; it was money well spent.
--Tim S.
Wickenberg, AZ


http://www.londongold.com/designs.html

工作和学习都是互相促进的，我上班是从来不做练习的，这是唯一的一次练习，实际上不是练习而是工作。是在工作中搜集的学习资料。
通过学习得知：
伦敦金是现货不是期货，在国内的伦敦金交易是非法的。
学习英语的方法：
通过搜索查找有关学习资料，通过压码读报纸的方法，通过学习达到理解的目的，分析其运作方式，得出基本的判断。