Interview: Juli Lajdziak --- General Manager --- Saturn
>> auto industry sales is forecast to rise 2% to 3% this year and next. well, is that going to help its saturn division, where total sales have dropped 22% this year? i asked jill lajdziak, general manager of saturn, about the outlook for her division.
>> our august numbers were really driven by our decision quite some time ago to stop producing the l series. so if you’re looking at year-over-year numbers, that was certainly a driver, as well as our proactive decision to exit the fleet business for now. if you actually look at our year-over-year numbers, we are up in our sport utility and holding our own in the small car. we certainly are going to continue to remain very focused on sales momentum as we go into the fourth quarter.
>> you offer five cars right now. it seems in the eyes of many that it’s taken a while for you to get new models to market . why so slow?
>> well, we have a good fortune to be in a small car market with our ion. we also have a sport utility, the vue, that is doing exceptionally well in the marketplace. and this fall, we’ll be introducing a crossover sport van, the relay. this will be our first entry into a vehicle for our lineup that will be more than five passengers, which we’re very excited to be in. then we’re going to grow our portfolio again. in 2006, we’ll be entering the roadster segment, the midster segment, as well as the mid utility segment, as well.
>> but conspicuously not the hybrid segment, because i would think that would play right into your core marketplace.
>> we certainly―certainly it does, when you think about saturn, you think about things like safety, you think about things like environmentally friendly as well. we will be introducing in 2006 a system into the vue for the 2006 model year.
>> i also understand that you’re going to keep your prices―your back to basics, one-price approach for all of 2005. are you concerned about that at all?
>> well, we’re going to remain very focused on making sure that we continue to deliver the marketplace value in our product offerings. we think that’s the right thing for our brand. we will remain very competitive in the segments in which we compete, but we’re also going to make sure that we stay very focused on our no-hassle, no-haggle environment. the consumers tell us that they love about the saturn brand. certainly that has helped us lead to industry leading position of great customer handling.
>> well, you definitely have a loyal customer base. you have the website and fan clubs, and you don’t always see those. but the fact remains that you sold about 150,000 to 300,000 cars this year.
>> we are on track this year, and we’ll be ramping in and just launching the crossover sport van. we’ll feel the impact of that vehicle as we go into calendar year 2005. and then, of course, in doubling the size of our portfolio as we move into 2006, bringing on three additional models in three new segments for us.
>> can we expect some excitement like we saw with your friends over at pontiac giving away 200, almost 300 cars on the oprah show in terms of trying to generate something, enthusiasm or something new, and attention to saturn?
>> certainly everybody within the g.m. family is excited for pontiac and the success that they’ve had with their recent promotion. we are also going to remain very focused on our heritage of our brand. in the consumers brand, this brand has always been about trust and great customer handling. our marketing efforts will continue to capitalize that as we complement it with our growing portfolio in refinements starting here in 2005, as well as we go into calendar year 2006. we’ll all look for ways to cut through the clutter differently in the marketplace from a media standpoint, and we will all be trying different ideas to reach the consumer and to tell our story.
>> we only have about 30 seconds left. one of the things i saw, as you’re coming one new colors, like dragonfly green and summer blue and chili pepper red, but is that going to be enough?
>> we’ll continue to enhance our products. we’ve got a lot of refinement in our products for 2005. as i said, our small car takes on a new front end, lots of refinement to the interior. contractsover sport van again this fall. the colors and the name, that’s just colors, it’s all about how the vehicle looks, how the vehicle is in the interior, and about the performance of the vehicle and the enhancements that we’ve made to the small car and, of course, having the opportunity to jump into a new segment is very exciting for us.
>> of course, the parent company of saturn is none other than general motors, and their shares are down 21% in 2004. cooper tire and rubber selling its automotive parts business to goldman sachs and cypress group for almost $1.2 billion. cooper expects china to be its fastest growing market . part of the proceeds will be used to build a tire factory there. the nation’s second biggest tire maker will also eliminate 2/3 of its workforce, or 15,000 jobs. the unit cooper standard automotive accounted for almost half of its revenue last year. well, the world’s number two maker of cell phone chips says demand is faltering, and that story and a wrap of the day’s trading at the nasdaq when we return.
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Listen Market briefing --- Matt (slow)
Ford --- Bob (fast)
NYSE --- Julie (slow)
>> welcome to “world financial report.” i’m matt nesto. we said it―ford shares higher today after the company raised that third quarter earnings forecast by a dime, 10 cents a share. bob bowdon is here with details of the ford story. bob?
>> thank you, matt. if you’re expecting that better car and truck sales compeled that higher forecast from ford, you’d be incorrect. but first, the headline numbers. ford now forecasting third quarter earnings in a range between 10 and 15 cents a share, and that entire range is above the old forecast of break even to five cents a share. the company cited two reasons, continued strong performance in financial services and cost cutting in the automotive sector. you will not find increased sales among the reasons. ford said it would eliminate -- also said it would eliminate over 1,100 jobs and cut production at an unprofitable jaguar plant in coventry, england. it will ship the final operations done in that plant now to another jaguar plant in the u.k. the company said last month it would cut jaguar production by 15,000 units this year to trim inventories of unsold cars, particularly in the u.s., its largest market . jaguar sales in the u.s. this year through august have declined 12% compared to last year. together, the pretax costs of cutting the u.k. jobs and pulling out of formula one racing will be $450 million, according to ford, $375 million of those charges will occur in 2004. daniel poole is the vice president of equity research at national city bank.
>> if you look at this company over the past couple of years, they’ve done a great job with the cost cuts. the fact that they’re a little bit ahead of schedule this quarter, you know, is not a big surprise. we’re glad to see it. but i think to get really excited about ford, you’d like to see some better sales numbers.
>> he’d like to see better sales numbers, but that was not part of today’s news. on friday’s trade, we see ford shares up almost 2%, closing at $14.22 a share. checking other auto-related stocks, g.m. mostly unchanged, daimlerchrysler up .4%. and a couple of auto parts makers rallied, as well. johnson controls and delphi up 1.2% on friday. matt nesto, back to you.
>> bob, thanks very much. appreciate it. and, you know, we’re also going to continue to take a look at ford shares as only i do it, as we say here. so let’s take a look, and we’ll use the bloomberg terminal. i putting to a chart that’s about 15 years. interestingly, sunday, the the 19th of september, would mark the exact 15th anniversary when ford made its first initial offer to buy 15% of jaguar. so 15 years of ford we’re looking at. over that 15-year period, they’ve really reinvented themselves to become the multibranded global company that we know today. you’re looking at 15 years of, well, less than market performance. some would say lackluster. the stock finishing today below at $14.22, so below $15 a share, and it was adjusted around $10 a share back at that point in the fall. also just worth pointing out about jaguar in 1989, it bought astin martin, 75% of that two years before. but then in 1999, it bought volvo. then in 2000, it bought land rover. of those premium brands, only volvo has been the one to consently make the profits for ford. so if we take a look at the market reaction today, bob had mentioned that at one point 9% increase in ford, you can see kind of a mixed, really not any notable move for the auto group here today. i think it had a broader effect on the markets as a whole. if we look at the broader global auto industry, it’s worth looking at some of the year to dathe numbers here, because you see fleetwood, they make campers and r.v., pugh goat among the outperformers year to date. if we look at the bottom of the list, some names you might here, at least our u.s.a. audience know them well, and that is going to be g.m. and ford, they’re close to the bottom of the pack, only being underperformed by shares of volkswagen. and last but not least, if you compare the regional indexes, the regional auto indexes, u.s. versus europe versus asia over a 12-month period of time, what you see is the white line, the u.s. automakers, the best performer, up almost 16% in 12 months. and it’s pretty close between the orange line, that’s the european, the bloomberg european auto index, and the yellow line, which is the asia pac auto index, and they’re up 5% and 6.5% respectively over a 12-month period of time. so that’s my little automotive soliloquy, and that’s where we leave it. well, ford’s optimistic forecast and an analyst bullish call on g.e. earnings fueled that stock rally today on a friday. let’s check it out. four cents higher for the dow, similar gains for the s&p 500 in terms of percentages. and the nasdaq up about .3%, as up see. the volume, well, at 1.4 billion shares, better than we’ve seen for most of this week at least. if you take a look at the volume over at the nasdaq, 1.6 billion shares there. and a quick check on some of the broader indexes, the composite up. amex little changed. russell down about a quarter of a point. and those 5,000 shares in the dow jones wilshire 5000 up .3%. speculation that the federal reserve will raise its benchmark rates next week is helping to cap demand for treasuries or pushing them down. 4.11% for a 10-year yield right now, the bond giving back there. there’s similar retreats in the price of the five-year. the yield there up at 3.33%. and the two at 2.47%. and if we take a look, are we doing bonds? ok. we’ll leave it there. well, the down and the s&p went in different directions this week. for more on today’s trading action and a look at the week that was, we have julie lieman with this report from the big board. law a a mixed week for stocks. the dow jones industrial average did finish the week lower by about .3%. the s&p 500 finished the week higher by .4%. by the way, that was the sixth straight weekly gain for the s&p. hasn’t had a streak like that since the nine weeks that ended january 23. the biggest gainer this week in terms of groups, energy stocks, up about 2.6% on the week as the price of oil gained. and on the down side, we had food and beverage stocks, down about 1.9%. also just wanted to note, in today’s session, we had quite a bit of volatility. we also had a late-day surge in volume. that’s all linked to quadruple witching, which is the expiration of four types of futures and options contract. we had the highest volume today since we had back on august 6. also, in today’s session, we had shares of general electric quite active after some comments by an analyst over at prudential saying that they’re attractive, the shares are attractive because they expect to return to double-digit earnings per share growth in 2005 compared to slowing growth in the economy. also, energy stocks gaining in today’s session, the biggest gainers in terms of groups, we had a number of stocks reaching record highs in today’s session. exxonmobil, apache, and occidental petroleum. also, earlier this week, we had thomson financial coming out with its earnings forecasts for these energy companies. they’re expected to grow 39% in the third quarter. that is versus 15% growth for s&p 500 companies generally. and finally, just wanted to note, texas instruments rising after it boosted its dividend for the first time in nine years and announced a $1 billion stock buyback. i’m julie hyman, bloomberg news, at the new york stock exchange.
>> all right, well, oil, another huge story today, surging almost $3, or 6.5% for the week, to a four-week high. that on concern that shutdowns caused by hurricane ivan will further reduce u.s. inventories. let’s take a look at the charts, if we will. you can see just about 4% higher for the day at $45.59. that’s about 6.5% higher than friday a week ago. prices are also almost 70% up over the past 12 months. and b.p. chief executive john browne says the era of cheap oil may have ended. he says the tension in the middle east and persisting growth in demand may make it unlikely that prices of the 90’s will ever return. let’s look at some other energy movers here today, 3.5% higher for gasoline futures, heating oil up 2.5%. and the big mover of the day, 8% higher, natural gas futures. deloitte and teach and ernings and young have dropped at least eight small u.s. audit clients in the past seven weeks. that’s raising the concern of the s.e.c.’s chief accounts. the big four firms say they’re overworked as they help their biggest and most profitable clients meet a november 15 deadline to improve financial reporting that’s required under the new sarbanes-oxley law. the s.e.c. is worried the you’d tords may be using the law as an excuse to abandon smaller jobs. no comment from those firms. saturn rolling out new models next year. will that help revive sales? we’re going to hear from the g.m. of saturn, next.