UK PRESS: China To Produce 'Moral' Internet Games
-The Chinese government is teaming up with Nasdaq-listed entertainment company Shanda Interactive Entertainment Ltd. (SNDA) to produce patriotic Internet games, the Financial Times reports on its Web site. The games are part of efforts by Beijing to promote nationalist feeling and 'moral education' among a youth increasingly exposed to entertainment and computer games with values seen as suspect by culture commissars, the FT says. The series, dubbed the 'Register of Chinese Heroes', is being developed by Shanda Interactive. 'In the past, it's been common in the industry to think that games developers must force themselves into the shoes of the players, however big or small,' Shang Hui, a Shanda product manager, is quoted as saying. 'Players have not been properly guided, and there has been a lack of social responsibility.' Among the heroes to be featured in the games is Zheng He, a 15th century imperial eunuch who conducted a series of dramatic voyages around the Indian Ocean. Zheng's game is expected to teach players 'to feel the cultural importance of promoting exchanges between China and foreign countries' as well as how to read a chart and the principles of navigation, the report says. Also featured is Lei Feng, a soldier held up by leader Mao Zedong as a model because of his slavish devotion to communist ideals and his sense of self-sacrifice. In Lei's game, players will be able to practice grenade-throwing, conduct storm rescues and 'learn the pleasure of helping other people.' However, the paper says Shanda and the government and party officials backing the series have given few hints as to how the games will work or how they might attract an audience in an already over-crowded market.
英国报摘：中国将开发“道德教育“网络游戏
-中国政府正与那斯达克上市的盛大互动娱乐有限公司(Shanda Interactive Entertainment Ltd. , SNDA)合作开发爱国主义的网络游戏，这是《金融时报》(Financial Times)在其网站上报导的。 该报导称，这些游戏是中国在年轻人中推广爱国主义教育和道德教育努力的一部分。年轻人现在越来越多地接触到各种娱乐和电脑游戏，文化人士认为这些游戏所宣扬的价值值得怀疑。 盛大互动娱乐目前正在开发一款名为“Register of Chinese Heroes”的系列游戏。 该报导援引盛大一位产品经理Shang Hui的话说，过去，游戏开发者必须强迫自己适应玩家的需求，这是业内的一个惯例。玩家没有得到合理的引导，游戏界一直缺乏社会责任感。 该款游戏中讲述的英雄之一是15世纪下西洋的郑和。 报导称，预计玩家将从这部分游戏中感受到推动中国和其他国家交流的文化重要性，并学会如何阅读航海图及航海技巧。 该游戏还将讲述战士雷锋。他对共产主义理想的追求始终不渝，且具有自我奉献精神，中国领袖毛泽东将他树立为榜样。 玩家们在这部分游戏中可以练习扔手榴弹、进行紧急营救并懂得助人为乐。 但该报导称，盛大和支持这款系列游戏的政府官员均未就游戏如何运作以及如何在过于饱和的游戏市场中吸引玩家给出暗示。
